Get a comprehensive Google Tag Manager audit to enhance your website’s performance. Our expert team will analyze your GTM setup and provide actionable recommendations.
Improve data accuracy, better insights, and enhanced user experience through accurate tracking.
We build trust through results and they speak for themselves.
Audit your Google Tag Manager setups to ensure your marketing data tracking is reliable, accurate, and optimal.
In our GTM audit approach, we begin with a meticulous assessment of the existing tags on your website. Tags play a crucial role in tracking user interactions and collecting data for analysis. Our team will examine every tag to ensure they are correctly implemented, properly configured, and in sync with your analytics goals. We will identify redundant, missing, or improperly firing tags, rectify issues, and optimize your tag management setup to streamline data collection and accuracy. By ensuring your tags are working seamlessly, we lay the foundation for robust data analysis and meaningful insights.
Our tag assessment is a comprehensive process that covers not only Google Analytics and Google Ads tags but also custom tags, event tracking, e-commerce tracking, and any other specific tags relevant to your business. We will verify tag firing rules and conditions, cross-domain tracking, and tag versions to minimize data discrepancies. With an error-free tag setup, you can trust the data you collect, which is vital for making informed marketing and business decisions, and ultimately, improving your online performance.
In this phase of our GTM audit approach, we delve deep into trigger evaluation. Triggers are the events that determine when your tags should fire. We meticulously review your trigger configuration to ensure that tags activate precisely when needed and that they don’t fire unnecessarily. By optimizing trigger settings, we reduce the likelihood of data pollution, enhance user experience, and increase the accuracy of your analytics data.
Our team will assess the setup of various trigger types, such as pageview triggers, click triggers, form submission triggers, and custom event triggers, making sure they are appropriately configured to track user interactions effectively. We will also look into variables and data layer usage, ensuring that triggers are based on reliable and consistent data. The result is a streamlined and precise tracking system that provides you with the most accurate insights into user behavior on your website.
The data layer is the backbone of effective Google Tag Manager implementations. In this phase, we thoroughly examine your data layer, ensuring that it’s correctly structured, consistent, and contains the necessary information. We check for any missing or outdated data layer variables and make recommendations to improve its quality. A well-structured data layer ensures that your tags and triggers are powered by reliable data, leading to more accurate tracking and analysis.
Our data layer analysis also involves reviewing dynamic variables, enhancing event tracking capabilities, and optimizing the layer for future scalability. We can help you maximize the potential of your data layer, making it a valuable asset for your business’s digital marketing efforts.
Custom tags and variables are often unique to each business and play a significant role in personalized tracking. Our audit includes a comprehensive examination of custom tags and variables. We assess the relevance and accuracy of custom implementations, verifying that they align with your specific tracking needs. If necessary, we suggest improvements and optimizations to ensure that custom elements work seamlessly with your analytics setup.
Custom tags and variables can be powerful tools for tracking unique user interactions and gathering valuable insights. Our team’s expertise in this area allows us to ensure that your custom elements are correctly set up and functioning optimally, enhancing your ability to track and understand user behavior.
Errors in your Google Tag Manager setup can significantly impact data accuracy and website performance. Our audit approach includes a rigorous examination of error handling and debugging procedures. We identify and rectify any existing errors in your implementation, ensuring that your GTM setup operates smoothly. Additionally, we provide guidance on how to handle errors in real-time, so your team can quickly address issues as they arise.
Our error handling and debugging assessment helps you maintain a stable and reliable tracking system. By minimizing errors and addressing them promptly, you can trust the integrity of your data and respond to any issues that may affect your website’s performance, ultimately leading to a better user experience and more reliable analytics insights.
We ensure that all tracking tags on your website are correctly configured and firing as intended to collect accurate data.
We assess the triggers that activate your tags, optimizing them to ensure precise tracking of user interactions.
We evaluate the structure and accuracy of your data layer, enhancing data consistency and reliability for tracking.
We set up and fine-tune custom event tracking to monitor specific user actions critical to your business goals.
We review and improve e-commerce tracking setups to capture transaction data and revenue accurately
We examine cross-domain tracking to ensure seamless data collection when users navigate between multiple domains or subdomains.
We analyze and optimize conversion funnels to identify drop-off points and enhance the user journey for higher conversion rates.
We implement error tracking and debugging processes to promptly identify and resolve issues in your GTM setup, ensuring data accuracy and system stability.
We can assist you in resolving the issue if you believe your understanding of our Google Analytics reports is lacking since the data is incomplete or erroneous.
We begin with an interview after the terms of the audit are agreed upon. I would like to know about your company, the personnel engaged in marketing and website tracking, among other things.
I ask my questions, and then I assess your project afterwards. I check the Google Tag Manager containers and Google Analytics attributes that are a part of your configuration.
When the audit is finished, you will receive a thorough report detailing any issues found, their severity, suggested solutions, and relevant/valuable resources.
The findings are then presented (and reviewed) on the call if you’d like.
Along with the audit report, I also give the client a list of the Top Priority action items, which includes the Most Important/Impactful Fixes and Quick Wins.
The price per audit starts from $2,000-4,000.
Auditing is essential part of tracking.
I’ll show you the full list of every issue I found after completing a Google Analytics and Google Tag Manager audit of your setup:
Let’s meet to find if our auditing s suitable for you.
*Initial consultation is approx. 30min.
We are a marketing data partner for hire agency. We’re dedicated to delivering nothing short of data excellence.
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